Instincts

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When I look back on some of my worst decisions, I can clearly see that I overrode my instincts.  My intuition hasn't always been right, but I've always done better when I listened.

Your business is facing challenges.  Your banker has an opinion.  Your accountant has an opinion.  Your lawyer has some thoughts.  You've polled everyone you know.  But, what are your instincts telling you?

Your instincts may be dead wrong, especially in predicting how the marketplace will respond to your advertising.  But you have to keep the tap to your right brain open because… you just might be right.  A good advisor will always want to know what your instincts are saying.